Twenty questions across five dimensions. Ten minutes. You'll get a maturity read on strategy, GTM alignment, enablement, incentives, and measurement — plus the two or three moves that actually matter next.
Whether the partnership charter, target partner types, and value hypothesis are explicit and endorsed by the exec team.
How tightly partner motions plug into the direct sales org — account mapping, deal registration, and co-sell rituals.
Whether partners have the assets, training, and technical support to build pipeline without hand-holding.
How margin, MDF, SPIFs, and internal comp plans reward partner-sourced and partner-influenced revenue.
Whether you can attribute pipeline, forecast partner contribution, and run the program off a shared source of truth.